hyperchromic effect

https://doi.org/10.1351/goldbook.H02923
The increase in the intensity of a spectral band due to substituents or interactions with the molecular environment.
See also:
auxochrome
,
hypochromic effect
Source:
PAC, 1996, 68, 2223. (Glossary of terms used in photochemistry (IUPAC Recommendations 1996)) on page 2247 [Terms] [Paper]