sudden polarization

https://doi.org/10.1351/goldbook.ST07110
The occurrence of a large intramolecular charge separation in the singlet excited state of polyenes and their derivatives twisted about a double bond. Non-symmetrical substitution or geometrical distortion is effective in polarizing the system. An example is the stabilization of the zwitterionic structure of 90° twisted ethene with one methylene group pyramidalized:
ST07110.png
Source:
PAC, 1999, 71, 1919. 'Glossary of terms used in theoretical organic chemistry' on page 1964 (https://doi.org/10.1351/pac199971101919)