through-conjugation 

https://doi.org/10.1351/goldbook.08214
Phenomenon whereby electrons can be delocalized from any of three (or more) groups to any other.

Example: \(\ce{p-XC6H4Y}\), where an electron pair can be delocalized from electron-donating \(\ce{X}\) not only to ring carbons but also to electron-withdrawing \(\ce{Y}\).

Note 1: This may be contrasted with cross-conjugation.

Note 2: In Hammett-type correlations (linear Gibbs-energy relationships), this situation can lead to exalted substituent constants \(\sigma^{+}\) or \(\sigma^{-}\), as in solvolysis of \(\ce{p-CH3OC6H4C(CH3)2Cl}\) or acidity of \(\ce{p-nitrophenol}\), respectively.

Source:
PAC, 2022, 94, 353. 'Glossary of terms used in physical organic chemistry (IUPAC Recommendations 2021)' on page 518 (https://doi.org/10.1515/pac-2018-1010)