The conversion in a catalytic reaction performed under constant conditions of reaction often decreases with time of run or time on stream. This phenomenon is called catalyst deactivation or catalyst decay.
Source:
PAC, 1976, 46, 71. 'Manual of Symbols and Terminology for Physicochemical Quantities and Units - Appendix II. Definitions, Terminology and Symbols in Colloid and Surface Chemistry. Part II: Heterogeneous Catalysis' on page 83 (https://doi.org/10.1351/pac197646010071)