selective excitation 

Synonym: selective irradiation
https://doi.org/10.1351/goldbook.08412
Application of a frequency selective radiofrequency pulse(s) to a single resonance or a discrete band of frequencies.
Note:
Selective excitation is usually achieved through the application of long, low power (soft) pulses.
Source:
PAC, 2021, 93, 647. (Glossary of methods and terms used in analytical spectroscopy (IUPAC Recommendations 2019)) on page 704 [Terms] [Paper]