https://doi.org/10.1351/goldbook.E02091
This is usually taken to be a reaction for which the overall standard Gibbs energy change ΔG is positive. Some workers use this term with respect to a positive value of ΔH at the absolute zero of temperature.
Source:
PAC, 1996, 68, 149. (A glossary of terms used in chemical kinetics, including reaction dynamics (IUPAC Recommendations 1996)) on page 164 [Terms] [Paper]