solvatochromism

https://doi.org/10.1351/goldbook.S05749
The (pronounced) change in position and sometimes intensity of an electronic absorption or emission band, accompanying a change in the polarity of the medium. Negative (positive) solvatochromism corresponds to a hypsochromic (bathochromic) shift with increasing solvent polarity.
Sources:
PAC, 1994, 66, 1077. (Glossary of terms used in physical organic chemistry (IUPAC Recommendations 1994)) on page 1164 [Terms] [Paper]
PAC, 1996, 68, 2223. (Glossary of terms used in photochemistry (IUPAC Recommendations 1996)) on page 2274 [Terms] [Paper]