thermodynamic control 

of product composition
Synonym: equilibrium control
https://doi.org/10.1351/goldbook.T06316
The term characterizes conditions that lead to reaction products in a proportion governed by the equilibrium constant for their interconversion and/or for the interconversion of reaction intermediates formed in or after the rate-limiting step. (Some workers prefer to describe this phenomenon as 'equilibrium control'.)
Source:
PAC, 1994, 66, 1077. (Glossary of terms used in physical organic chemistry (IUPAC Recommendations 1994)) on page 1173 [Terms] [Paper]